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Hotjar
Best User Behavior & Experience AnalyticsHotjar, now part of Contentsquare, is installed on over 144,000 websites and remains the most widely adopted UX analytics tool for heatmaps, session recordings, and on-site surveys. Its visual approach to user behavior makes it accessible to non-technical teams while providing deep behavioral insight for CRO professionals.
Key product: Heatmaps (click, scroll, move), session recordings, feedback widgets, on-site surveys, funnel drop-off analysis, rage click detection
- Best for: UX teams, CRO specialists, product designers, marketers, agencies
- Key capabilities: Heatmaps (click, scroll, move), session recordings, feedback widgets, on-site surveys, funnel drop-off analysis, rage click detection
- AI capabilities: AI-powered session filtering, automated heatmap insights, survey response summarization
- Integrations: Google Analytics, HubSpot, Shopify, WordPress, Slack, Zapier, Segment
- Pricing: Free Basic plan; Plus from $39/month; Business from $99/month; Scale custom pricing