Edelman
Largest Independent PR Firm GloballyEdelman is the world’s largest independent public relations firm, with approximately $1.1 billion in revenue and 6,000+ employees across 60+ offices worldwide. Edelman’s annual Trust Barometer has become the definitive benchmark for global institutional trust, and its independence from holding company pressures allows for long-term client investment.
Key product: Corporate communications, crisis & risk, Edelman DXI (digital experience & intelligence), public affairs, brand marketing, Edelman Trust Barometer
- Best for: Corporate reputation management, crisis communications, digital & social media PR, public affairs, brand purpose campaigns
- Key capabilities: Corporate communications, crisis & risk, Edelman DXI (digital experience & intelligence), public affairs, brand marketing, Edelman Trust Barometer
- Industry strength: Technology, healthcare, financial services, food & beverage, energy, government
- Differentiator: Largest independent PR firm; Trust Barometer intellectual capital; integrated digital, earned, and social capabilities
- Weakness: Premium pricing for mid-market clients; independence means no holding company cross-sell benefits